GharSeNaukri is a unique platform for women from all walks of life which firmly believes that women can ‘Have it all! Do it all! Regardless of what field they are in.’ The Global Gender Gap Index by the World Economic Forum captures the magnitude of gender-based disparities in various countries and as per 2014 report; India is below average in Economic Participation and opportunity and is part of the twenty worst-performing countries on Labour force participation (ranked at 134 out of 142 countries).
Majority of working women in India still face the stereotypical myriad of issues – childcare, unfair share of domestic chores, gender bias at work, extreme work conditions, security issues and eldercare. This leads to a lower rate of women employment and lesser retention in the workforce. Thus a holistic and a comprehensive platform can be a catalyst for women empowerment. This catalyst of change with the motive of engaging women with flexible working hours and enhancing entrepreneurial skills is the underlying statement concept of GharSeNaukri.