Can women battle stereotypes? Is a woman assertive enough to lead? If a woman has a successful career, does it mean she neglects her home? And if a woman balances her home and career, does it mean she is disloyal to her career? Call them issues, questions and points to be pondered or debated, the underlying highlight is that women still encounter the age old battle of which is more important – home or career.
Till date, society places the classical double bind on a woman. ‘Can a working mother raise healthy children?’ This is the archetypical question which comes to everyone’s mind. Another societal bias which a working woman faces if she chooses not to have children is that she is under constant scrutiny. Hungry for power, self – centred, indifferent, are the words which are attributed to her. Her society and family leaves no stone unturned to constantly remind her of the misdeed she is performing by not fulfilling the expectations of the society.
A survey by National Parenting Association, USA reveals that successful women assume more responsibility of home and children than their male counterparts. Working women devote more time to children. The primary level of stress which leads them to overburden themselves is ‘guilt’. Juggling a career and home is not just time consuming but requires a great deal of planning and strategising, and when a woman is trying to meet these, the label of ‘Good Mother ‘and ‘Bad Mother’ comes up. Good mothers raise their own children and bad mothers leave them at someone else’s care. Can anything be more conflicting when she is pitted against her own child’s future on one hand and her dreams, her aspirations or her ambitions on the other?
We have a vast population of women on who gave up their professions because of this epic battle. But the time has now come to herald a change. GharSeNaukri, the Job and Business opportunity portal for women believes in empowering her by allowing her to balance family and career. Women need to be included into the workforce by offering opportunities of various types and enhance their expertise and skills. Providing opportunities to work from home or start with a business venture working from home shall enable women workforce to get integrated and throw aside all stereotypical notions
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Is it true that policy on women empowerment is only on papers? Is it a bitter reality that though women are an integral part of the social structure, yet her health, nutrition, economic equality is hardly a priority in the Indian society? If data speaks…then the situation is alarming! Do the majority of Indian women have access to equal opportunities of work? Unfortunately….a big NO! Women emancipation or equal opportunities for women in workforce is considered as one of the parameters of economic growth of a nation.
International Labour Organization states that between 2004 to 2011, Indian economy grew at a healthy average of 7%, yet India witnessed a decline in female labour participation from 35% to 25%. This raises the question of why the decline?….In urban areas we witness a lot of women belonging to various economic strata moving out of the houses to earn a living! So why we as a nation fair so poorly with Bangladesh and Indonesia when it comes to women economic empowerment?
World Bank states that there are 217 million missing women in India’s workforce and India has one of the worst gender gaps in labour force participation. Are these data real? Do these figures really matter in a normal Indian household? Is increase in women workforce really a sign of women emancipation? Modern urban woman, though perhaps not the majority, enjoy access to opportunities of various types – internet, social life, community bonding…..but here what matter is the realization that the appalling women labour force participation in India is a structural problem – social roles, family responsibilities….and the list goes on! Every woman has to understand her responsibility and realize that making her aspirations come true, is reflection of her true self!
GharSeNaukri is a unique platform for women from all walks of life which firmly believes that women can ‘Have it all! Do it all! Regardless of what field they are in.’ The Global Gender Gap Index by the World Economic Forum captures the magnitude of gender-based disparities in various countries and as per 2014 report; India is below average in Economic Participation and opportunity and is part of the twenty worst-performing countries on Labour force participation (ranked at 134 out of 142 countries).
Majority of working women in India still face the stereotypical myriad of issues – childcare, unfair share of domestic chores, gender bias at work, extreme work conditions, security issues and eldercare. This leads to a lower rate of women employment and lesser retention in the workforce. Thus a holistic and a comprehensive platform can be a catalyst for women empowerment. This catalyst of change with the motive of engaging women with flexible working hours and enhancing entrepreneurial skills is the underlying statement concept of GharSeNaukri.
Human Resource Planning is one of the most crucial requirements for any business/organization to sustain in the competitive milieu. It is also in the benefit of every organization to focus on diversity recruitment and a core component of their workforce should include women with flexible work hours. According to Knowledge Centre Catalyst Inc ‘If India can increase women’s labour force participation by 10 percentage points (68 million more women) by 2025, India could increase its GDP to 16%.’
India has a vast repository of potential women workforce. The question then here arises how to harness this power for a positive outcome. It is here that every organization should understand the tangible benefits that one achieves from hiring women on a part time or consultancy basis or providing short term/assignment based jobs. The bottom line thus is empowered women, high quality innovation and recruitment across a cross section of substantially talented women workforce.
Every organization has a responsibility towards the development of the Nation. Its contribution is not limited only to economic development but also social development and investing in women is most productive and beneficial….because empowered women can make their own decisions, families are healthier and the community progresses.
GharSeNaukri (GSN) is a unique platform to connect “Eminent Employers” like you and “Talented & Skilled Women Workforce” thereby creating a win-win business value proposition.
Our watchword to Corporate is “HELPING EMPLOYERS TO ACHIEVE NEXT LEVEL”.
Our journey started with the realisation that there exists a significant segment of women with niche skills who due to family responsibilities/career gaps or social pressure are unable to re-join the workforce.
Having successfully catered to many start-ups as well as established companies we now look forward to take work with you. Companies so far have approached us for profiles like Content developer(technical/Non-technical)/graphic designers/Developers / Quality Engineers/Product specialist/Research analyst/testers/Designers/Coders/MR/HR/Sales/HR/tester/Finance/CA/CS/CTO/Quality controllers/ SEO/CCE/subject matter experts/sales/business development/lead generation/medical coders/trainers/ virtual assistance/digital marketing/technical support/recruiters/ SMM Experts/FMCG/legal consultants and many such more profiles.
Kindly share your Complete JD by registering to our portal and help me know what are the other possible areas which we can explore and can utilize the skills of these talented Women workforce registered at our portal .
We request you to please visit our website www.gharsenaukri.com to know more about our work and philosophy Our aim is to see ourselves as the finest women job portals in the market and we look forward towards your support and collaboration.
There is an aphorism in Hindi “Naam to suna hi hoga” so I surmise that each and every one of you would have heard the name of these rising ladies who are PV Sindhu, Sakshi Malik and Dipa Kamarkar. If women believe in themselves, the world is there to welcome them with both the hands. Isn’t it ladies? Yes what you need is impeccable instructor and pronounced people to carry you forward. Like rising stars needed mentor and so it’s needed by everyone. Continue reading “Women know the extent of their power…”