GharSeNaukri.com – Building Stronger Relations for a Woman.
Classical economists or development experts will generally opine that Start-ups are initiated primarily with the motive to earn profit. Over the years big and established business houses are focusing on Corporate Social Responsibility. Philanthropy or charities are promoted by successful business families. Thus championing a societal goal is a typical business strategy and many a time it opens up avenues for new business profits. The contribution of all types of businesses is highly appreciative, their concern to promote societal goals is admirable….but there are a few social enterprises which work dedicatedly to fulfil their social mission and are in complete synergy with the commercial demands.
A career portal for women, who want to work from home or be an entrepreneur, is a big challenge in itself……there is a mission behind its core objective – women emancipation, however within the self drawn margins by women themselves. There has to be a platform which offers opportunities galore and embody the belief that how much of work hours a woman wants to put in is a matter of her choice. It respects that ‘the choice’ made by a woman is the first step of empowerment. Economic independence of women is a major factor for empowering women. A community network for women…with dash of difference is the requirement of the day. This is what GharSeNaukri stands for.
According to a report by Forbes, 24% women are part of the workforce in India. But only 5% of these reach the top layer as compared to a global average of 20%. The major contributing factors being child care and very recent studies reveal that a large population of working women are leaving jobs for the eldercare too. On one hand it reveals a significant debatable issue of our child care and elder care policies/services accessible to them, and on the other exposes the bitter reality that leaving a job is not just a loss for the woman but also to the organization which has invested in her.
We thus need to create an enabling environment of inclusion. Companies, businesses, organizations too are changing their recruitment profile and hiring professionals on short term or part time basis. This is a revolution which enables both professionals to utilize their expertise and organizations to fulfil their employee requirement without having to invest much. This revolution is channelized by the platform of GharSeNaukri – a perfect interface for employers and professionals. GSN has started a change…..be a part of its journey which is going to be a rewarding experience.