Empowering Women Entrepreneurs On World Heritage Day

World Heritage Day (WHD) is celebrated globally on April 18th to encourage local communities and individuals to appreciate the importance of cultural heritage.  Its focus is to promote awareness on cultural diversity and vulnerability of rich intangible heritage to survive in modern era. On the occasion of   WHD, April 18th, 2017, National Rail Museum and  Asia Pacific Heritage and Tourist Rail Organisation (APHTRO) in association with UNESCO and Dronah Foundation held an exhibition of ‘Intangibles’ and Panel Discussion on the theme ‘Railway Heritage For Sustainable Tourism’.

On this occasion GharSeNaukri (GSN) and its extended initiative WomenInBusiness(WIB) showcased the talented pool of women entrepreneurs on board.  A matter of immense pride and gratification for GSN and WIB to provide a platform for women power to showcase their intangibles, their products which they are crafting to preserve the rich cultural heritage and become economically empowered.


WHD April 18th was of great significance for GSN, as the organization not only showcased the entrepreneurs on board but GSN as a sustainable model ‘ to promote tourism through empowering local woman entrepreneurs in the field of handicrafts, cuisine or any form of intangibles’ was deliberated upon.  Ajatshatru, Founder GharSenaukri presented the plan of action and the measures to be taken to tap women entrepreneurs, how to showcase them, mentoring them  and establishing linkages for sustainable tourism.


Highlights of World Heritage Day

The exhibition showcased products of women entrepreneurs at WomenInBusuiness.  Six creative entrepreneurs exhibited their products which was inaugurated by Director, National Rail Museum Mr U S Mina and Dr Shikha Jain of Dronah along with dignitaries from Railways, UNESCO and APHTRO. Honourable Director took great interest in the exhibits and gave some vital tips and information on how the entrepreneurs can sustain their creativity and evolve with unique ideas to preserve the rich heritage.


(Entrepreneurs and their work at the exhibition)


(Entrepreneurs on Board with WIB)


(Mr U.S Mina, Director National Rail Museum interacting with women entrepreneurs)

The second session on Sharing ideas and Panel discussion was not just informative but was interactive and an exchange of ideas which would not just strengthen railway’s heritage but also link it with empowering entrepreneurs creating intangibles was discussed upon. Knowledge sharing, skill development, livelihood enhancement with conservation of intangibles and promoting sustainable development was focused upon.

Dr Shikha Jain of Dronah introduced the theme and the measures to be implemented for the Railway Heritage and sustainable tourism. Mr U.S Mina gave a presentation on how National Rail Museum has adapted to changing times and focused on sustainable measures to preserve the rich heritage of Railways. The revival of a locomotive engine’ Fairy Queen’ was commendable.

Ms Moe Chiba from UNESCO spoke on how heritage conservation can be a part of sustainable development. The internationally renowned speaker on Darjeeling Himalayan Railways (DHR), Mr Kai Weise highlighted how simple sustainable measures could preserve the rich heritage of DHR.  The Joint Director General of Archaeological Survey of India highlighted the need of the hour to balance tourism and conservation. Mr Subrat Nath, ED, Heritage Railways spoke on creating sustainable tourism through promoting entrepreneurs producing intangibles.

Mr AjatShatru, Founder GSN spoke in details to how WIB works to conserve intangibles in the machine age.  He highlighted how GharSeNaukri has a Pan India outreach and GSN’s Objective is to create a community of aspiring entrepreneurs and established women in business and enable linkages with financial institutions, digital industry, mentors and trainers of skill development. Our intent is to provide a Platform for Home Based Women Entrepreneurs to showcase, sell and promote their products. Be it Hobby, passion, skill or expertise, WomenInBusiness is dedicated to explore the world of opportunities for women and create income, jobs and wealth for their families and communities.



The programme concluded with the Secretary Railways key note address.  World Heritage Day is an insight into how multi-sectoral integration is the need of the hour to conserve, preserve heritage and also that is crucial and a continuous process to safeguard intangibles and empower the community of people who craft this creativity.

For GharSeNaukri, empowering women entrepreneurs is a step in the direction – to promote production of intangibles and establish linkages with sustainable tourism. Come join the bandwagon of empowered entrepreneurs. Connect with GharSenaukri and WomenInBusiness for opportunities.


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