While we see today Indian women being engaged in various aspects of economic development through education, media, art and culture, sports, politics, services, and science and technology, at the same time, we cannot deny the fact that women are still being victimized, humiliated, and exploited. The deep-rooted patriarchal mentality in the society still remains. Fifty percent of our country’s population is women. Indian women, directly or indirectly, make a contribution to the economic parameters of the nation. However, since time immemorial, most of the contributions of Indian women to the economy have not been accounted for and their humble and self-less services have always been taken for granted. And there are many women, who for some reasons or the other are not financially independent, in spite of being educated or skillful. That is the reason, we talk of women empowerment.
Introducing GharSeNaukri.com: One Stop Career Portal Only for Women
Considering the need to recognize the role of women fraternity in the country’s growth prospects and to involve the rural educated and un-educated females in the growth process along with the urban females, a unique job portal GharSeNaukri.com was launched in the year 2014. This is a job portal with the objective of giving jobs only to women, which they can do comfortably at home as per their convenience. In 3-years time, the GSN portal has earned the distinction of being one of the most promising job portals for women in 2017.
Introducing WomenInBusiness.in: An Extended Initiative of GSN to Make Every Woman an Entrepreneur
Considering the fact that in rural and remote areas of the country where cultural bias, mobility restrictions, security, time limitations, lack of awareness often prevent women from taking their rightful place in the workforce, WomenInBusiness.in, a subsidiary concern of GSN, was launched in 2016. This platform was launched with the sole intention of tapping the hidden or inherent skills of Indian women, especially of the rural and town areas in a proper way. All women besides being experts at household duties are also skilled in something or the other, be it stitching, tailoring, knitting, painting, cooking, craft making, baking, pottery making and so on. But, these women do not get any chance to display their skills. It was with this intention, WIB was launched where women with any skill or hobby can showcase their talent, get a market place to display their products, sell and earn income for the family.
Both the portals are different from the rest…
A number of start-ups has joined in the bandwagon of providing jobs for women but GSN is different. While there are many job portals focussing on women employment for regular 9 to 5 jobs, and are more urban-centric focussing on urban educated women, GSN is the only portal which focuses on work-from-home jobs for women, providing jobs that women anywhere in India can do comfortably from home as per their convenience. This is a job portal designed exclusively for women. You offer jobs to those women who are not working at present, be they in urban cities or rural villages.
Both GSN and WIB plan to tap the skills of rural and urban Indian women, who may or may not be highly qualified and experienced and get them engaged in small jobs which they are comfortable with. WIB is the world’s first platform which empowers every woman having any skills. It’s the platform wherein every woman can be a business woman. Both the portals provide women with a means of earning a living, even if they are otherwise excluded from the traditional formal markets. The main objective of both the portals is to make all women empowered in the real sense.
Online Training Programs for Women
A woman being empowered means she knows the purpose of her life which she can cultivate all of herself and be responsible for her own happiness and choices. The main way to get more and more women be self-independent is to give them education, train them, give them a chance to unleash their skills, give them wonderful job opportunities, help them to earn and make them empowered. Considering the need for training and skill development, GharSeNaukri.com has also under its ambit “Online Training Programs” for Women members. Be it digital marketing, online tutoring, entrepreneurship, fundamentals development, GSN offers online training modules for women to upgrade themselves and get jobs of their choice.
To sum up
In the coming years, the role of women in the growth of society will be of immense importance. While the number of modern educated and financially sound women is increasing, we also need to increase the number of women from the rural areas to be financially independent and empowered. The team of GSN and WIB aims to focus not only on urban non-working women but also women from even the remotest locations of our country. The mission is to make every woman empowered, in any phases and walks of life and in any parts of India.
Ajat Shatru, an industrial expert and a hardcore young enthusiastic professional, the CEO and Founder of GSN and WIB says, “We have a broad plan to go and touch lives of millions of women based out of different cities and villages not only in India, but also in the neighbouring countries. We have a short, mid and long term plans to achieve our goals. While our short term plan is to target all the major cities of India while making various jobs and entrepreneurship opportunities available to women, the long term plan is to support women sitting even at remotest locations across the globe.”